Price Discount Strategy


Everyone loves discounts on sales. Price discount is a type of promotional pricing strategy where goods are offered at a low price than market price to customers to boost sale quantities.

The price discount strategy allows businesses to reduce costs to remain competitive in the market. Large retailers can ask for price discounts with suppliers because they buy in bulk quantities and suppliers do not want to miss them.

Use discount pricing strategies with caution. You could lose money if you keep marking down prices. Customers might feel less urgency or value if you keep marking down costs.

Discounts and related tactics such as rebates, allowances, low- or zero-percent financing, value-based pricing, and other discounts can lower a base price.

Managers can use a price discount strategy to get customers to do things they might not normally do. This includes paying cash instead of using credit, taking delivery outside of the season, or performing certain functions within a distribution channel. These are some of the most popular tactics.

Quantity Discounts

Buyers who buy multiple units or more than a certain dollar amount receive a quantity discount. A cumulative quantity discount applies to all purchases of a buyer during a given period. It is meant to encourage customer loyalty.

A noncumulative quantity reduction, on the other hand, is a deductible from the list price that applies only to one order and not to all orders during a given period. This discount is meant to encourage large orders.

Cash Discounts

A cash discount is a price cut offered to a consumer or an industrial user in exchange for prompt payment. Quick payment help in reducing bookkeeping cost and ultimately avoiding bad debts.

Functional Discounts

Distributor intermediaries (such as wholesalers and retailers) must be compensated when they perform a service for the manufacturer. Functional discounts (or trade discounts) are usually a percentage reduction from the base price. Depending on the task performed by the intermediary, functional discounts can vary from one channel to the next.

Seasonal Discounts

Seasonal discounts are price reductions for merchandise that is not in season. This shifts the storage function from the manufacturer to the buyer. Manufacturers can also enjoy seasonal discounts to ensure a consistent production schedule all year.

New Customers Discounts

Many companies offer a discount for new customers. This is done to establish a long-term relationship and a revenue stream for the client. This strategy is often proven to be effective by researchers.

To maximize customer lifetime revenue, a discount of around 15 to 20% is recommended. A discount of 40-60 percent on the initial order was not recommended as it is too expensive and creates expectations that customers will receive larger discounts in the future.

Promotional Allowances

A promotional allowance, also known as a trade or marketing allowance, is a payment made to dealers for the purpose of promoting the manufacturer’s products. It can be used as both a pricing tool and a promotional device.

A promotional allowance can be used as a pricing tool. It is similar to a functional discount. For example, if a retailer advertises for a manufacturer’s product they may be willing to pay half of the price.


A rebate is a cash reimbursement for the purchase of a product within a specified period. A rebate has the advantage over a price drop to stimulate demand because it is a temporary incentive that can be removed without affecting the price structure. If a manufacturer uses a price drop for a brief period, it may face resistance from customers when they try to return the price to their original higher level.


Coupons are price discounts that can be offered in the form of a coupon, a card, or a printable website page. U.S. marketers distribute more than 293 million coupons annually. The majority of coupons are still printed and distributed via mail and newspaper inserts.

Digital coupons are growing rapidly, and printed coupons are dropping by around 10% per year. Coupons helped consumers save over $3.1 billion last year. More than 55 percent of consumers use both print and digital coupons.

Zero Percent Financing

Manufacturers sometimes offer zero-percent financing to get customers into showrooms. This strategy allows customers to borrow money and pay no interest to purchase new cars. Although this tactic can lead to a significant increase in sales, it comes with its own costs. The manufacturer typically loses more than $3,000 on a five-year, interest-free car loan.

No Shipping Charge

Another way to provide price discounts for buyers is by offering free shipping L.L. Bean, Nordstrom and Zappos offer free shipping without minimum order. Shipping is an expense for the seller so it should be included in the product’s cost. In 2020, it is expected that American consumers will spend $630 billion online. There will be more than 224 million online shoppers in the United States by then.

Online shopping is made easier by free shipping According to a study, 28 percent of online shoppers abandon their shopping carts if shipping costs are too high. Over half of all online orders are shipped free from the 30 largest e-commerce sellers.


Price discounts strategy is not only good for your business, but also for customers. Your business might experience increased customer visits, sales growth, and a better bottom line. Offer price discounts if you’re not on track to reach your sales targets. This can give you an extra boost.

Discounts strategy can be used to get rid of excess inventory. You can make room for new inventory by reducing your inventory. Too much inventory can cause high storage costs and shrinkage.

Effective discount strategies can encourage customers to be more loyal to your business. Customers feel better when they receive price and quantity discounts. Customers who are eligible for loyalty discounts may feel more valued.

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