Augmented marketing refers to the addition of value through a creative offer. Augmented reality-based product visualizations can be used to create interactive advertising experiences that connect customers on a deeper level.
Augmented marketing is also about empowering frontline personnel through the use of digital technology. Smart clients expect well-informed workers. Staff can personalize each client’s needs and wants by using trustworthy data-driven insights readily available at the point of sale.
Two-way communication between customers and employees is helpful to minimize the anxiety of customers regarding product performance, which in turn increases customer satisfaction and higher sale revenue.
Having a clear vision of how to program robots and train them to serve human beings reduces the marketer burden in the marketplace. These ideas give birth to Artificial Intelligence (AI).
Artificial intelligence (AI) attempts to imitate human intelligence, seeks to enhance human intelligence through technology. Despite being supported by computers application, AI allows humans to continue making good judgments quickly.
Marketing is a great place to use AI. This is because humans still dominate marketing areas and computers are only able to support them. Augmented marketing focuses heavily on human-to-human interactions, such as customer service and selling for increasing marketing performance.
These human resource-intensive jobs require technology to help increase productivity and assist in making better decisions.
Building Tiered Customer Interfaces
The customer interface is the way customers interact with businesses. It is an important part of the customer experience. Some interfaces with clients are handled primarily by professionals for example in sectors like hospitality, healthcare, professional service, and high-tech.
Before they can provide the best experience, companies must first recruit and train manpower. Many companies goes through low growth rate because of slow manpower recruitment process. Company must overcome from this challenges.
Augmenting marketing assist frontline staff in their task and provide greater value to customer. A tiered interface system is one way to increase productivity. Businesses can scale up by combining the human and digital interfaces in a pyramid structure. Companies can save manpower time by using augmented technology so that they can utilize their time in other important task.
Tiered Sales Interfaces
A digital interface allows companies to capture and nurture early leads while simultaneously following qualified leads with a team. This arrangement is ideal since the final step of the sales funnels often requires strong communication skills.
Retailers can also use tiered sales interfaces that are omnichannelly present. Digital channels can be used to increase awareness, attract customers, and encourage trials.
The website and mobile apps allow customers to browse through a selection of products and then choose what they want. IKEA uses augmented reality (AR), which allows potential buyers to “try on” the product digitally.
Job specialization is the basis for the division of labor among humans and machines in the sales process. This hybrid model includes a variety of sales channels, from the most cost-effective to the most expensive. Each channel has a unique role in driving prospects down the funnel.
Tiered Customer Service Interfaces
Customer loyalty status or customer lifetime value (CLV), are the two most popular bases for customer tiering in customer service.
CLV refers to the projected net income from each customer, based on their expected tenure. Customers with low CLV/status only have access to the digital interface. This is why it’s so cost-effective to serve them.
Customers with high CLV, on the other hand, have access to high-cost human assistance. Customers can use the service quality tiering to motivate them to make a larger purchase or to be loyal to certain brands.
People use the internet to find solutions for problems they have with products or services. Companies make it easy for customers to access online resources and help them with their problems. Many companies also create support communities or forums where customers can share their problems with one another.
Customers can avoid having to contact customer service and companies can anticipate customer problems. Gamification badges are awarded to volunteers who help others in this social technology app. Businesses in other industries, such as Apple, Facebook, and Google are now adopting the same approach.
Customers don’t have to search for answers. Instead, they can ask AI for the solutions. It could be a chatbot, virtual assistant, or another type of automated customer service interface. Customers can get the immediate solutions of their problem without any problem with this technology sitting at their own house.
Providing Digital Tools for Frontliners
Augmented marketing does not just involve the division of labor. Augmented marketing tools can be used to empower frontline employees that have direct contact with customers.
Webrooming is popular among customers because of the information technology. When customer gather enough information to know about product online; they expect froline staffs have even more knowledge about product and help them to choose best product for their problems.
Similar trends can be seen in the service industry. Before visiting hotels, schools, and other professional services firms, customers are reading past clients’ reviews to judge the service industries. This makes it more difficult for frontline employees to meet the high expectations of smarter customers.
In terms of service recovery, the frontline staff is often the last line of defense. Particularly in high-contact environments like the retail and service sectors, the frontline staff is vital. Face to face interactions of customer to employees are the best way to eliminate their doubts about goods and services.
Instead of making guesses about customers, frontline staff can concentrate on upselling and cross-selling. Employees will be able to use transaction histories and AI-generated product recommendations to help them understand the customer’s needs. Frontline staff has access to valuable data.
Businesses must create a digital interface for customers and employees. Customers are allow to choose and make purucase by digital gagets like computer, phone and tablet.
Benefits of Augmented Marketing
Augmented reality makes it possible to check whether the marketer’s product is suitable for customers or not virtually. They do not have use products in real environment to check its fit to customer. It saves marketers and customer valuable time and add value in marketing process.
AI sales assist and AR allows you to deliver a product directly to a customer’s doorstep without even having them leave their house. It allows you to accurately address customer problems and encourage customers to purchase products.
Test New Product
It is possible to test products without actually taking them to market. AR can be used for showcasing products in development and gathering customer feedback. Negative feedbacks indicate that product is not good enough to meet customer need. So, company can save time and money by not working on such product.
Instead, they can devote their full energy to launch only those product which receive positive feedback from customers. Marketers do not have to launch real proudct in market to test its quality and other features with the help of augmented reality technology.
Lower Purchase Returns
An online shopping site faces the challenge of customers returning products. AR allows customers to test products before purchasing them. This reduces the chance of product returns. AR saves customers and marketers time by helping them select the right products.
Augmented reality marketing allows customers to personalize online information with the help of customized applications and other materials. Imagine that you’re shopping at a supermarket. A smartphone AR software can be used by consumers to check the prices, coupons, and determine which buying combinations are most effective.
AI tools can perform routine tasks for company staff, so they don’t have to be available 24/7 to help customers. They save time and energy to close sales deals.
Increase Brand Value
Augmented reality can improve the brand value of products and companies. A brand can create a unique, unplanned, or entertaining augmented reality experience. This can generate a lot of buzzes. Augmented reality can provide a positive experience for people and create long-lasting memories.
Frequently Asked Questions
Firms have strengthened customers’ connections with brands, increased engagement with commercials and marketing materials, and improved their perceived value through augmented reality, all of which have resulted in greater sales for many companies all over the world.
An augmented product is a feature or service that complements the primary product. The goal is to attract more customers, clients, or buyers by offering attractive rewards and add-ons that the competition’s goods do not have.
AR has changed the way people use social media to share, communicate, and create content. We are entering an era in which social media material will transition entirely from 2D to 3D, aided by augmented reality. In addition, social media will see the adoption of interactive AR content. Users of Facebook, Snapchat, Instagram, and Tinder, among other apps, can feel and see augmented reality experiences.
Customers can engage with products and play with them in real-time and space using Augmented Reality. AR is being used in the technical field to educate their customers. AR adds a new dimension to delivering educational experiences in the real world.