Is Guerilla Marketing Effective?

Guerrilla marketing is a type of marketing strategy that uses unconventional and low-cost methods to promote a product or service.…...

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Influencer Marketing Industry Growth

Influencer marketing is a form of marketing in which brands work with individuals who have a significant online presence, known…...

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Evolution of Digital Marketing

At the moment, digital marketing provides a lot of opportunities, and many individuals do not want to miss out on…...

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What Attracts Consumers’ Attention?

Even though studies on consumer attention have largely concentrated on the visual, every sense has the potential to catch consumers'…...

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Brand Loyalty

Brand loyalty is the act of buying the same product repeatedly because you like it. People frequently have a "favorite"…...

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Mobile Marketing

Mobile marketing refers to any promotional activities done by marketers to capture customers' attention on mobile devices. It uses tools…...

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Pricing Strategy

Price is generated by judgments made by sellers about what to give their consumers, how to convey their offers, how…...

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Relationship Marketing

Relationships are the currency of business. The visionary company focus on customer relationship rather than just selling goods and services.…...

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Neuromarketing

Many people believe that neuromarketing is bad practice because it influences customers to buy goods and services that they do…...

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Digital Marketing Tools

Digital marketing tools are essential for companies today to survive. Digital marketing allows brands to reach more people for less…...

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Viral Marketing

Viral marketing can be described as a strategy that encourages people to share or spread the message to others in…...

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Augmented Marketing

Augmented marketing refers to the addition of value through a creative offer. Augmented reality-based product visualizations can be used to…...

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Agile Marketing

Agile marketing is a tactical marketing method in which marketing teams pick high-value tasks first to complete them on time…...

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Ecommerce Conversion Optimization

The term conversion optimization in the e-commerce industry means the way to increase e-commerce conversion rates. Conversion optimization combines methods…...

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Influencer Marketing

Influencer marketing refers to the science and art of getting people online who are influential to share brand messages with…...

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Brand Equity

Brands are one of the most valuable assets of a company. It is both an art and a science to…...

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Contextual Marketing

Contextual marketing is the practice of displaying targeted ads based upon the user's search history and browsing activity. Marketing is…...

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Ecommerce Marketing Tips

Ecommerce marketing refers to the use of promotional techniques to drive traffic to your website, convert that traffic into paying…...

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Behavioral Data on Ecommerce

Consumer behavior analysis has been a powerful analytical tool in recent years for understanding how online shoppers interact with eCommerce…...

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Fear-Based Marketing

Fear-based marketing refers to the marketing strategy that centers on a customer's fears or insecurities and then offers a solution.…...

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