Behavioral Segmentation
Stop treating everyone the same. Personalize your marketing with behavioral segmentation Behavioral segmentation is a powerful marketing strategy that divides…...
Secondary Brand Associations
The secret weapon of branding: Why secondary associations are crucial for success. Brands often form relationships with other entities to…...
Developing a Brand Strategy
Tired of mediocre marketing? A well-defined brand strategy is the secret weapon you need. In today's competitive market, a strong…...
Building a Strong Brand
Turn your brand into a magnet for customers – here's how. Crafting a powerful brand is the cornerstone of any…...
Brands versus Products
American Marketing Association defines a brand as a name, term, sign, symbol, or design or a combination of them intended…...
Brand Repositioning
When a company sees a decline in sales or anticipates significant changes, it's a signal to make internal adjustments. Repositioning…...
Brand Extension
Looking to maximize your brand equity? A strategic brand extension can leverage your brand's reputation to launch new products and…...
Brand Elements
What makes a brand instantly recognizable? It's more than just a logo! Explore the powerful brand elements that shape customer…...
Brand Building Resources
Struggling to make your brand stand out? These resources will be your secret weapon. Building a strong brand is like…...
Pricing Method
Price is more than simply a number on a label. It occurs in a variety of shapes and serves a…...
Advertising Appeal
Advertising appeals are communication tactics used by marketing and advertising professionals to catch people's interest and convince them to purchase.…...
Advertising Media
Understanding the distinctive features of the different advertising media options and identifying which medium would most efficiently and successfully reach…...
Evolution of Marketing Concept
Good marketing makes the company look smart. Great marketing makes the customer feel smart. The marketing idea is a way…...
Integrated Marketing Communication
Good communication is the bridge between confusion and clarity. Many marketing campaigns fail due to ineffective marketing communication. Marketers should…...