Pricing Method
Price is more than simply a number on a label. It occurs in a variety of shapes and serves a…...
Advertising Appeal
Advertising appeals are communication tactics used by marketing and advertising professionals to catch people's interest and convince them to purchase.…...
Advertising Media
Understanding the distinctive features of the different advertising media options and identifying which medium would most efficiently and successfully reach…...
Evolution of Marketing Concept
Good marketing makes the company look smart. Great marketing makes the customer feel smart. The marketing idea is a way…...
Integrated Marketing Communication
Good communication is the bridge between confusion and clarity. Many marketing campaigns fail due to ineffective marketing communication. Marketers should…...